In 2026, Baron de Lestac celebrates 40 years of history, a meaningful milestone that reflects the depth of our heritage.
Explore the key moments behind a unique savoir-faire, refined and perfected vintage after vintage.
The birth of an accessible Bordeaux. Baron de Lestac was born from a bold vision : to create a branded wine that captures the soul of the Bordeaux terroir while making it accessible to all.
A natural place in everyday life. Baron de Lestac quickly earned its place on tables across France. Through a carefully built presence in mass retail, the brand established itself as a trusted, go-to Bordeaux for everyday enjoyment.
Building on its success in France, Baron de Lestac set out beyond its borders, embarking on an exciting international journey and sharing the spirit of Bordeaux with wine lovers all around the world.
Baron de Lestac reinvents itself, revealing a fresh new look and a bold advertising campaign, highlighting what makes it truly distinctive: oak-aged wines with a perfectly balanced, silky-smooth structure.
The journey continues with the launch of Baron de Lestac Dry White . Bright and floral, this oak-aged wine showcases the aromatic intensity of Sauvignon in the true tradition of great Bordeaux whites.
Adapting to modern lifestyles with the Bag-in-Box format in 2006 the brand also elevated its range in 2007 with "Les Hauts de Lestac". This Haut-Médoc, aged 10 months in French oak, reveals the full complexity of this prestigious appellation.
The range expands with Bordeaux Rosé, a delicate blend of Cabernet Franc and Cabernet Sauvignon, delivering a fresh and fruity character. That year, Baron de Lestac also made its debut on the radio.
Baron de Lestac strengthened its presence in out-of-home dining, while putting the spotlight on the people behind the wines. Bold, engaging visuals celebrate our winemaker and cellar master, bringing the craft and passion of Baron de Lestac to life.
Respect is a core value at Baron de Lestac. Since the 2019 vintage, 100% of our partners have been Terra Vitis certified, reflecting a strong commitment to sustainable viticulture that honors both people and the environment.
To match the new habits of our customers, an e-commerce platform was launched, making our wines easily accessible from the comfort of your home.
Baron de Lestac has embraced the future of winemaking with the launch of its Organic Red and Organic White wines. Crafted from grapes grown using certified organic practices, these wines reflected our commitment to the environment while maintaining the signature elegance and balance of Bordeaux.
Baron de Lestac embraced a new chapter in its story with the launch of its refreshed brand platform. As “Bordeaux’s best-kept tradition,” Baron de Lestac reaffirms its position as an accessible Bordeaux, offering wines that capture the region’s heritage while remaining approachable for all.
Forty years on, the story continues with the same dedication to excellence. Every vintage is the result of meticulous work — from selecting the finest plots and working closely with our growers, to winemaking, aging, and blending.
It’s this expertise that makes Baron de Lestac more than just a wine : it’s a true ambassador of Bordeaux.
2026 is a milestone, but far from the finish line, it’s the launchpad for the next chapter of Baron de Lestac.
We’ll keep shaping the future while honoring our Bordeaux heritage, crafting wines that capture the region’s unique character with every vintage.
Our mission stays the same: bringing the excellence of Bordeaux to everyone, in a way that’s responsible and sustainable. With our Terra Vitis–certified partners, we’re innovating how Bordeaux is enjoyed, shared, and celebrated.
Baron de Lestac is more than a wine, it’s a true ambassador of Bordeaux, living and evolving with every bottle.
